“Ready in one week!” – 7 traps to avoid at all costs
Today, a business website is not just a digital brochure, it’s your first impression, your main communication channel and often your most powerful salesperson. Your website is your online business card and brand ambassador all in one. That’s why it really matters how it's built, who builds it, and how much thought goes into the process.
Still, we see many businesses fall into the same avoidable traps when commissioning a new website, traps that can lead to wasted time, money, and lost business opportunities.
Let’s break down the most common pitfalls and how to avoid them.
1. “We’ll have it ready in a week!” – Suspiciously Short Timelines
A well-performing, strategy-driven website isn’t built in a few days. Proper planning, UX design, content architecture, interface design, development, and testing all take time. If someone promises delivery in a week, it usually means they’re using a generic template or cutting serious corners.
Why is this a problem?
Because a rushed, cookie-cutter site won’t reflect your brand’s uniqueness or credibility. Visitors can sense if something is half-baked and they’ll move on quickly.
2. Unbelievably Low Prices – “You get what you pay for”
Building a high-quality website is a team effort involving UX/UI designers, developers, content writers, and project managers. If someone offers the full package at a rock-bottom price, something is missing, whether it's expertise, proper time investment, or long-term support.
What’s at risk?
A buggy, unoptimized, slow, or insecure site that you’ll eventually have to redo, often at greater cost.
3. No Digital Presence or References – “Who even are they?”
Before you hire someone, do your research: do they have a website of their own? Are they active on social media? Can they show real client work? If not, that’s a big red flag. If a digital provider doesn’t care about their own online image, how will they build yours?
4. “This template works for everyone” – One-Size-Fits-All Approach
Templates aren’t inherently bad , if they’re used smartly and customized properly. But if someone tries to push the same design they’ve sold to dozens of others, without understanding your audience, your goals and your brand voice, it’s a problem.
Your business is unique, your website should be too.
5. “It’ll look fine on mobile too” – Poor Responsiveness
You’d be surprised how often a site looks decent on desktop but completely breaks down on mobile. Today, most users will first check your site on their phones.
Bottom line: Your website should look and work flawlessly on mobile , not just “okay-ish.”
6. No SEO Considerations
A beautiful site is worthless if no one finds it. Many websites are launched without even basic SEO in place, missing out on organic traffic, visibility, and long-term growth.
The result? Zero search performance, total dependence on paid ads, and poor ROI.
7. No Maintenance or Ongoing Support – “Now what?”
A website isn’t “done” once it goes live. It needs updates, backups, plugin management, and general care. Yet many developers disappear after launch, leaving you on your own with no support or contact.
Why this matters:
An outdated, unmaintained site can break, expose you to security risks, or simply fall behind. Without reliable technical backup, even small issues can become big problems.
Why does all this matter so much?
Because every ad, every social post, every sales pitch eventually leads back to your website. It's the heart of your digital strategy. If your site doesn’t look trustworthy, load quickly, or guide users to take action, you lose leads, credibility and revenue.
A poor website isn’t just a design flaw, it’s a business risk.
How to choose the right web partner?
✅ Review their portfolio and past projects
✅ Ask about their process, timeline, and team
✅ Don’t make your decision based solely on price or speed
✅ Talk about business goals, not just design
✅ Work with people who ask questions and think with you, not just for you
You don’t just need a website – you need a business tool that works
At YNDS, we think in strategy, not just execution.
If you're looking for a long-term digital partner who delivers thoughtful, high-performing websites that truly represent your brand, we’re here for you.
📩 Let’s talk about what your business really needs. Contact us today!
